Google Ads is a powerful advertising platform that allows businesses of all sizes to reach their target audience and drive traffic to their website.
However, many small business owners are hesitant to use Google Ads due to concerns about the complexity of the platform and the potential cost.
The good news is that managing Google Ads campaigns can be relatively easy, even for beginners.
In this article, we’ll explore the basics of managing Google Ads campaigns, and provide tips and best practices for getting the most out of your advertising budget.
Can You Run Your Own Google Ads Yourself?
Yes, you can run your own Google Ads campaign.
However, it takes time and effort to make effective ads and target the right audience. Google Ads can be a bit complex, so it’s important to learn how it works before starting your campaign. Many businesses work with a Google Ads specialists for the best results.
But, if you want to learn it yourself without hiring someone, it is definitely possible.
Let’s explore what it takes to learn it and what you need to focus on at the beginning of the learning process.
How Long Does It Take to Learn Google ads?
While the answer can vary based on your prior experience and the complexity of your campaigns, it typically takes an average of 3-6 months to become comfortable with the platform.
To start learning Google Ads, it’s important to familiarize yourself with the platform’s interface, features, and terminology. Google offers extensive documentation and tutorial videos to help you get started.
Once you’re comfortable with the basics, it’s time to create and manage your own campaigns.
Starting with simple campaigns, such as search campaigns with a few ad groups and keywords, can help you build confidence and develop your skills.
As you gain experience, you can begin to tackle more complex campaigns with multiple ad formats and targeting options. It’s important to continuously monitor and optimize your campaigns to ensure they’re performing at their best.
To stay up to date with changes to the platform and industry best practices, consider following industry blogs and attending conferences.
How to do your own Google Ads without paying?
If you’re looking to advertise your business on Google without breaking the bank, there are ways to do so without paying for expensive marketing services.
By setting up your own Google Ads account and following some simple guidelines, you can create effective campaigns that reach your target audience and drive traffic to your website.
Keep reading to learn how to get started with your own Google Ads campaigns.
Setting Up a Google Ads Account
To get started with Google Ads, you’ll need to set up an account. This involves creating a Google account, setting up billing information, and selecting the appropriate campaign settings.
It’s important to choose the right campaign settings based on your advertising goals, budget, and target audience.
Creating Your First Campaign
Once your account is set up, you can start creating campaigns. The first step is to select the type of campaign you want to create.
Google Ads offers several different types of campaigns, including search, display, shopping, video, and app campaigns.
Each type of campaign is designed to achieve different goals and target different audiences.
Targeting Your Audience
To ensure your ads are reaching the right people, you’ll need to set up targeting options.
This includes selecting the geographic location where your ads will be shown, the language of your audience, and the devices they’ll be using.
You can also target specific demographics, such as age, gender, and income.
Keywords are the words or phrases that people use to search for products or services on Google.
Choosing the right keywords is crucial for the success of your campaign. You’ll want to choose keywords that are relevant to your business, have a high search volume, and have low competition.
Writing Effective Ads
Your ads are the first thing people will see when they search for your products or services on Google.
It’s important to write ads that are compelling and relevant to your audience. Your ads should include a clear headline, description, and call-to-action.
Setting a Budget and Bids
Google Ads operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad.
To set a budget, you’ll need to determine how much you’re willing to spend per day on your campaigns.
You’ll also need to set bids for your keywords, which determine how much you’re willing to pay for each click.
Monitoring Performance and Making Adjustments
Once your campaigns are up and running, it’s important to monitor their performance and make adjustments as needed.
This includes tracking metrics such as click-through-rate (CTR), conversion rate, and cost-per-click (CPC).
You can use this data to optimize your campaigns and improve their performance over time.
Optimizing Your Campaigns
Optimizing your campaigns involves making adjustments to improve their performance. This can include changing your targeting options, refining your keyword list, and tweaking your ad copy.
It’s important to regularly review your campaigns and make changes based on their performance data.
Common Mistakes to Avoid
Managing a Google Ads campaign can be complex, and there are several common mistakes that advertisers make.
These include targeting too broad of an audience, using irrelevant keywords, and failing to regularly monitor and optimize their campaigns.
It’s important to avoid these mistakes to get the most out of your advertising budget.
Is it advisable to Run Your Own Google ads?
As described above, to get started, you need to be comfortable in creating your campaigns and optimizing them regularly.
While running your own Google Ads campaign can save you money, it also requires a significant investment of time and effort.
If you’re not confident in your ability to manage your campaigns effectively, it may be worth considering outsourcing to a professional digital marketing agency or consultant who can help you achieve your advertising goals more efficiently.
Ultimately, the decision to run your own Google Ads campaign depends on your advertising goals, budget, and the level of expertise you have in managing digital advertising campaigns.
Hiring a Professional vs. Managing Your Own Campaigns
If you’re not comfortable managing your own Google Ads campaigns, you may want to consider hiring a professional.
An experienced Google Ads manager can help you create and optimize your campaigns, and ensure that you’re getting the best return on your investment.
How do I manage users in Google Ads?
If you have decided to hire someone to manage your Google ads account, here is the way.
it’s actually quite simple. Here are some steps to help you:
- Sign in to your Google Ads account and click on the “Tools and Settings” icon.
- Select “Access and Security” and click on “Users.”
- Click the blue “plus” button to add a new user.
- Choose the access level you want to assign to the user, such as “Admin” or “Standard.”
- Enter the email address of the user you want to add and customize their access permissions.
- Click “Send Invitation” to send an email invitation to the user.
That’s it! You can manage all your users’ access and permissions from this same screen, making it easy to keep your account secure while allowing others to manage your campaigns.
Managing Google Ads campaigns can be a daunting task, but it’s not as difficult as it may seem.
By understanding the basics of the platform and following best practices, you can create effective campaigns that drive traffic to your website and increase your sales.
Remember to regularly monitor and optimize your campaigns to get the most out of your advertising budget.