Case Studies

• Avg. CPC optimization

Avg. CPC of a Google ads account dropped from $2.45 to $0.87 in 50 days while number of conversions stayed at the same level. 

• Increasing Conversions

Number of conversions increased in 40 days

Increased the daily conversion rate by almost 3 times in 40 days.

• Reducing Cost

Month to month comparison Cost hast dropped significantly accross the board and conversions increased

The cost has dropped by almost 60% and conversions increased by 8% in month to month comparison

• ROAS improvement (2X)

Search campaign ROAS increased by almost 100% Month to Month

In a Search campaign, ROAS increased by almost 100% Month to Month while Cost per Conversion also dropped.

• Higher Conversions

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Shopping campaign month to month performance, reduced ad spend and increased conversions

• Higher ROAS

For almost 3 months, the ROAS of an account stayed at around the same level as 5x

For almost 3 months, the ROAS of an account stayed at around the same level as 5x

• Higher number of Conversions

In 1.5 months daily number of conversions went up more than 60%

• Higher ROAS and lower Cost/conversion

In 1.5 months, return on ad spend of an account grew more than 4 times, ad spend stayed almost at the same level and  cost per conversion dropped as low as 60%

• Higher number of Conversions and lower Cost/conversion

In 20 days number of daily conversions went up more than 60% while cost per conversion went down more than 40%

• Higher ROAS and lower Cost/conversion

In 20 days, cost per conversion of an account dropped more than 40% while the ROAS kept increasing and the number of daily conversions stayed at the same level

In 20 days, cost per conversion of an account dropped more than 40% while the ROAS kept increasing and the number of daily conversions stayed at the same level

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• Higher ROAS and more Clicks

In 30 days the ROAS (return on ad spend) of an account grew more than 160% percent  and the number of clicks grew more than 20%

• Higher ROAS and lower Cost/conversion

In 30 days the ROAS (return on ad spend) of an account grew more than 190% percent and the cost dropped more than 39%

In 30 days the ROAS (return on ad spend) of an account grew more than 190% percent and the cost dropped more than 39%

• Lower Avg. CPC and more Clicks

In 30 days, Avg. CPC went down more than 30% while the number of clicks went up more than 40%

• Higher number of Conversions and lower Cost/conversion

In 30 days, cost per conversion dropped by almost 39% and the number of conversions grow more than 70%

In 30 days, cost per conversion dropped by almost 39% and the number of conversions grow more than 70%

• Higher ROAS

In 30 days, increased the ROAS of an account by 3x even of the account had above average ROAS at the beginning of the 30 day period

In 30 days, increased the ROAS of an account by 3x even of the account had above average ROAS at the beginning of the 30 day period

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• Higher number of Conversions

In 45 days, the number of daily conversions increased by almost 4x, while the costs were around the same level

In 45 days, the number of daily conversions increased by almost 4x, while the costs were around the same level

• Lower Cost / Conversion and higher ROAS

In about 2 months, cost per conversion dropped almost 40% percent, while Return on ad spend grew 18%

• Lower Cost / Conversion and higher number of Conversions

In less than a month, cost per conversion went down almost 75% and number of daily conversions went up more than 25%

In less than a month, cost per conversion went down almost 75% and number of daily conversions went up more than 25%

• Lower Cost / Conversion and higher number of Conversions

Number of conversions grew as high as 7 times, while cost per conversion dropped almost 89% in about 70 days

Number of conversions grew as high as 7 times, while cost per conversion dropped almost 89% in about 70 days

• Higher number of Conversions

Number of conversions increased almost 2x in about 2 months with almost the same ad spend

Number of conversions increased almost 2x in about 2 months with almost the same ad spend

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My latest Google ads certifications

Google Ads Search Certification

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Google Ads Display Certification

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Shopping ads Certification

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