Case Studies
• Avg. CPC optimization
Avg. CPC of a Google ads account dropped from $2.45 to $0.87 in 50 days while number of conversions stayed at the same level.
• Increasing Conversions
Increased the daily conversion rate by almost 3 times in 40 days.
• Reducing Cost
The cost has dropped by almost 60% and conversions increased by 8% in month to month comparison
• ROAS improvement (2X)
In a Search campaign, ROAS increased by almost 100% Month to Month while Cost per Conversion also dropped.
• Higher Conversions
Shopping campaign month to month performance, reduced ad spend and increased conversions
• Higher ROAS
For almost 3 months, the ROAS of an account stayed at around the same level as 5x
• Higher number of Conversions
In 1.5 months daily number of conversions went up more than 60%
• Higher ROAS and lower Cost/conversion
In 1.5 months, return on ad spend of an account grew more than 4 times, ad spend stayed almost at the same level and cost per conversion dropped as low as 60%
• Higher number of Conversions and lower Cost/conversion
In 20 days number of daily conversions went up more than 60% while cost per conversion went down more than 40%
• Higher ROAS and lower Cost/conversion
In 20 days, cost per conversion of an account dropped more than 40% while the ROAS kept increasing and the number of daily conversions stayed at the same level
• Higher ROAS and more Clicks
In 30 days the ROAS (return on ad spend) of an account grew more than 160% percent and the number of clicks grew more than 20%
• Higher ROAS and lower Cost/conversion
In 30 days the ROAS (return on ad spend) of an account grew more than 190% percent and the cost dropped more than 39%
• Lower Avg. CPC and more Clicks
In 30 days, Avg. CPC went down more than 30% while the number of clicks went up more than 40%
• Higher number of Conversions and lower Cost/conversion
In 30 days, cost per conversion dropped by almost 39% and the number of conversions grow more than 70%
• Higher ROAS
In 30 days, increased the ROAS of an account by 3x even of the account had above average ROAS at the beginning of the 30 day period
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• Higher number of Conversions
In 45 days, the number of daily conversions increased by almost 4x, while the costs were around the same level
• Lower Cost / Conversion and higher ROAS
In about 2 months, cost per conversion dropped almost 40% percent, while Return on ad spend grew 18%
• Lower Cost / Conversion and higher number of Conversions
In less than a month, cost per conversion went down almost 75% and number of daily conversions went up more than 25%
• Lower Cost / Conversion and higher number of Conversions
Number of conversions grew as high as 7 times, while cost per conversion dropped almost 89% in about 70 days
• Higher number of Conversions
Number of conversions increased almost 2x in about 2 months with almost the same ad spend
