Case Studies
• Avg. CPC optimization
![Avg.-CPC-from-2.45-to-2](https://wuclick.com/wp-content/uploads/2022/01/Avg.-CPC-from-2.45-to-2-1024x325.jpg)
Avg. CPC of a Google ads account dropped from $2.45 to $0.87 in 50 days while number of conversions stayed at the same level.
• Increasing Conversions
![Number of conversions increased in 40 days](https://wuclick.com/wp-content/uploads/2022/01/Conversions-increased-and-cost-per-conversion-decreased-1024x328.jpg)
Increased the daily conversion rate by almost 3 times in 40 days.
• Reducing Cost
![Month to month comparison Cost hast dropped significantly accross the board and conversions increased](https://wuclick.com/wp-content/uploads/2022/01/Month-to-month-comparison-Cost-hast-dropped-significantly-accross-the-board-and-conversions-increased-1024x336.jpg)
The cost has dropped by almost 60% and conversions increased by 8% in month to month comparison
• ROAS improvement (2X)
![Search campaign ROAS increased by almost 100% Month to Month](https://wuclick.com/wp-content/uploads/2022/01/Search-campaign-ROAS-increased-by-almost-100-Month-to-Month-2-1024x418.jpg)
In a Search campaign, ROAS increased by almost 100% Month to Month while Cost per Conversion also dropped.
• Higher Conversions
![Shopping Campaign](https://wuclick.com/wp-content/uploads/2022/01/Shopping-campaign-month-to-month-reduced-ad-spend-and-increased-conversions-1024x391.jpg)
Shopping campaign month to month performance, reduced ad spend and increased conversions
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• Higher ROAS
![For almost 3 months, the ROAS of an account stayed at around the same level as 5x](https://wuclick.com/wp-content/uploads/2022/11/For-almost-3-months-the-ROAS-of-an-account-stayed-at-around-the-same-level-as-5x.jpg)
For almost 3 months, the ROAS of an account stayed at around the same level as 5x
• Higher number of Conversions
![Daily number of conversions](https://wuclick.com/wp-content/uploads/2022/11/In-1.5-months-daily-number-of-conversions-went-up-more-than-60.jpg)
In 1.5 months daily number of conversions went up more than 60%
• Higher ROAS and lower Cost/conversion
![Cost per conversion dropped as low as 60](https://wuclick.com/wp-content/uploads/2022/11/In-1.5-months-return-on-ad-spend-of-an-account-grew-more-than-4-times-ad-spend-stayed-almost-at-the-same-level-and-cost-per-conversion-dropped-as-low-as-60.jpg)
In 1.5 months, return on ad spend of an account grew more than 4 times, ad spend stayed almost at the same level and cost per conversion dropped as low as 60%
• Higher number of Conversions and lower Cost/conversion
![In 20 days cost per conversions went down](https://wuclick.com/wp-content/uploads/2022/11/In-20-days-number-of-daily-conversions-went-up-more-than-60-while-cost-per-conversion-went-down-more-than-40.jpg)
In 20 days number of daily conversions went up more than 60% while cost per conversion went down more than 40%
• Higher ROAS and lower Cost/conversion
![In 20 days, cost per conversion of an account dropped more than 40% while the ROAS kept increasing and the number of daily conversions stayed at the same level](https://wuclick.com/wp-content/uploads/2022/11/In-20-days-cost-per-conversion-of-an-account-dropped-more-than-40-while-the-ROAS-kept-increasing-and-the-number-of-daily-conversions-stayed-at-the-same-level.jpg)
In 20 days, cost per conversion of an account dropped more than 40% while the ROAS kept increasing and the number of daily conversions stayed at the same level
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• Higher ROAS and more Clicks
![The number of clicks grew more than 20](https://wuclick.com/wp-content/uploads/2022/11/In-30-days-the-ROAS-return-on-ad-spend-of-an-account-grew-more-than-160-percent-and-the-number-of-clicks-grew-more-than-20.jpg)
In 30 days the ROAS (return on ad spend) of an account grew more than 160% percent and the number of clicks grew more than 20%
• Higher ROAS and lower Cost/conversion
![In 30 days the ROAS (return on ad spend) of an account grew more than 190% percent and the cost dropped more than 39%](https://wuclick.com/wp-content/uploads/2022/11/In-30-days-the-ROAS-return-on-ad-spend-of-an-account-grew-more-than-190-percent-and-the-cost-dropped-more-than-39.jpg)
In 30 days the ROAS (return on ad spend) of an account grew more than 190% percent and the cost dropped more than 39%
• Lower Avg. CPC and more Clicks
![In 30 days Avg CPC drop more than 30](https://wuclick.com/wp-content/uploads/2022/11/In-30-days-Avg.-CPC-went-down-more-than-30-while-the-number-of-clicks-went-up-more-than-40.jpg)
In 30 days, Avg. CPC went down more than 30% while the number of clicks went up more than 40%
• Higher number of Conversions and lower Cost/conversion
![In 30 days, cost per conversion dropped by almost 39% and the number of conversions grow more than 70%](https://wuclick.com/wp-content/uploads/2022/11/In-30-days-cost-per-conversion-dropped-by-almost-39-and-the-number-of-conversions-grow-more-than-70.jpg)
In 30 days, cost per conversion dropped by almost 39% and the number of conversions grow more than 70%
• Higher ROAS
![In 30 days, increased the ROAS of an account by 3x even of the account had above average ROAS at the beginning of the 30 day period](https://wuclick.com/wp-content/uploads/2022/11/In-30-days-increased-the-ROAS-of-an-account-by-3x-even-of-the-account-had-above-average-ROAS-at-the-beginning-of-the-30-day-period.jpg)
In 30 days, increased the ROAS of an account by 3x even of the account had above average ROAS at the beginning of the 30 day period
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• Higher number of Conversions
![In 45 days, the number of daily conversions increased by almost 4x, while the costs were around the same level](https://wuclick.com/wp-content/uploads/2022/11/In-45-days-the-number-of-daily-conversions-increased-by-almost-4x-while-the-costs-were-around-the-same-level.jpg)
In 45 days, the number of daily conversions increased by almost 4x, while the costs were around the same level
• Lower Cost / Conversion and higher ROAS
![In 2 months CPC dropped almost 40%](https://wuclick.com/wp-content/uploads/2022/11/In-about-2-months-cost-per-conversion-dropped-almost-40-percent-while-Return-on-ad-spend-grew-18.jpg)
In about 2 months, cost per conversion dropped almost 40% percent, while Return on ad spend grew 18%
• Lower Cost / Conversion and higher number of Conversions
![In less than a month, cost per conversion went down almost 75% and number of daily conversions went up more than 25%](https://wuclick.com/wp-content/uploads/2022/11/In-less-than-a-month-cost-per-conversion-went-down-almost-75-and-number-of-daily-conversions-went-up-more-than-25.jpg)
In less than a month, cost per conversion went down almost 75% and number of daily conversions went up more than 25%
• Lower Cost / Conversion and higher number of Conversions
![Number of conversions grew as high as 7 times, while cost per conversion dropped almost 89% in about 70 days](https://wuclick.com/wp-content/uploads/2022/11/Number-of-conversions-grew-as-high-as-7-times-while-cost-per-conversion-dropped-almost-89-in-about-70-days.jpg)
Number of conversions grew as high as 7 times, while cost per conversion dropped almost 89% in about 70 days
• Higher number of Conversions
![Number of conversions increased almost 2x in about 2 months with almost the same ad spend](https://wuclick.com/wp-content/uploads/2022/11/Number-of-conversions-increased-almost-2x-in-about-2-months-with-almost-the-same-ad-spend.jpg)
Number of conversions increased almost 2x in about 2 months with almost the same ad spend
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