Are you planning to run a PPC campaign but concerned about the cost of hiring a Google Ads and Bing Ads specialist?
In this article, we’ll explore the cost of hiring a specialist, what factors affect the pricing, and how you can find a specialist who fits your budget.
What is a Google Ads and Bing Ads Specialist?
A Google Ads and Bing Ads specialist is a professional who has expertise in creating and managing PPC campaigns on these platforms.
They can help you create ads, target specific keywords and demographics, monitor your campaigns’ performance, and optimize them for better results.
They are typically hired for a fixed fee or they run campaigns on a monthly basis.
Factors Affecting the Cost of Hiring a Google Ads and Bing Ads Specialist
Several factors affect the cost of hiring a Google Ads and Bing Ads specialist.
Understanding these factors will help you determine the fair price for their services.
Experience and Expertise
Specialists with more experience and expertise tend to charge more than those who are just starting. Experienced specialists can create effective campaigns and generate better results, but their services come at a premium.
Most beginner specialists charge less than $100 for campaigns creation and even for monthly management.
More advanced specialists‘ service charge starts from $300 and can go over $10k/ a month.
The cost of living and the level of competition in a particular area can affect the pricing of a specialist’s services.
Specialists in certain countries (Central Asia, India, Philippines) may charge less than those in the US or Europe.
The complexity of your PPC campaign can also affect the cost of hiring a specialist.
A simple campaign with only a few ad groups and keywords will cost less than a complex campaign with multiple ad groups, targeting options, and conversion tracking.
Just simple one time tasks (pixel installation, conversion tracking and basic campaign creation) can cost around $100 – $200. While monthly account management and optimization can start from $300 and can go over $1000 / a month.
The length of your PPC campaign can also affect the cost of hiring a specialist.
Short-term campaigns may cost more per hour than long-term campaigns because the specialist must work quickly to achieve the desired results.
Typically simple projects like pixel installation and setting up conversion tracking can be done in several hours but not more than a day.
While monthly management requires constant improvement and optimization of Google ads & Bing ads specialist. It takes at least 30 days to generate any meaningful results like, identifying winning campaigns and what to products & services to focus on.
Cost of Hiring a Google Ads and Bing Ads Specialist
The cost of hiring a Google Ads and Bing Ads specialists can be determined by paying them on an hourly or project basis.
Specialists typically charge by the hour, with rates ranging from $10 to $500 per hour (Yes, some specialist in certain countries charge even $500).
The average hourly rate is around $15 to $150, but this can vary depending on the specialist’s expertise and location.
Some specialists offer project-based pricing, which means they charge a fixed fee for a particular project.
Project-based pricing can be more cost-effective than hourly rates, especially for long-term projects. It can cost around $100-$200 for simple projects and can go from $2000 over $10K for large projects.
How to Find an Affordable Google Ads and Bing Ads Specialist
Finding an affordable Google Ads and Bing Ads specialist doesn’t have to be difficult. Here are some ways to find a specialist who fits your budget.
Freelance platforms like Upwork, Freelancer, and Fiverr are great places to find affordable specialists.
You can browse through their profiles and portfolios to find a specialist with the right expertise and pricing.
Online Marketing Forums and Communities
Online marketing forums and communities are also a great resource for finding affordable Google Ads and Bing Ads specialists.
You can ask for recommendations, post job openings, and connect with specialists who offer their services at reasonable rates.
Referrals from Friends and Business Associates
Ask your friends and business associates if they know any Google Ads and Bing Ads specialists who offer their services at reasonable rates.
Referrals can be an excellent way to find a specialist who is trustworthy and affordable.
Hiring a Google Ads and Bing Ads specialist can help you create effective PPC campaigns and achieve better results.
The cost of hiring a specialist depends on several factors, including experience, location, project complexity, and timeframe.
However, there are ways to find an affordable specialist who can help you achieve your PPC goals without breaking the bank.