Redbubble is an artist’s commune. It’s one of the best places for art shopping online.
You name it! Phone cases, pillows, posters, and artsy t-shirts, you can find them all! Besides, the neat site is a charm to browse, attracting patrons from all over the world.
However, simply setting up shop is not going to sell your stuff! Yes, you found Redbubble, but are your buyers finding you?
It’s safe to assume that you are doing all you can to self-promote. You must be using socials to drive sales, but is it enough? Did you consider paid advertising via third-party platforms such as Google?
Google Ads is incredibly popular. Driven by the biggest search engine on the planet, it is a game-changer. But, can you promote your Redbubble shop via Google Ads?
Let’s find out!
Does Redbubble integrate with Google Ads?
Compared to other online art marketplaces, Redbubble is much more flexible regarding Google Ads. They have no issues with artists using ad campaigns. You are free to try it by using the URL of your Redbubble shop.
Simply head over to your dashboard, copy the URL and promote it as you want. One can also try out copying the full lifestyle template from the dashboard. You can find it under the ‘Share your work’ tab in the dashboard. Download it, and get busy promoting!
However, here’s the catch! There is no internal mechanism for Google Ads integration as of now. The only option is to get it done on your own.
This is not necessarily a problem, though. Consider Etsy. They made it mandatory for top sellers to integrate with Google Ads. This strategy did not stand well with content creators.
Sellers are quite vocal about the opaque ad integration since it often leads to more spending. Besides, top sellers must agree with a mandatory 12% off their revenue via Google Ads. This sounds forced and not attractive at all!
In conclusion, you should be happy that Redbubble is flexible. It’s not a problem; it’s a plus point.
How can you use Google Ads for Redbubble?
You will have to enable the ‘offsite marketing’ settings. It is easy.
- Firstly, go to Account Settings within the dashboard.
- Next, you can find the option to ‘Edit profile.’
- Then, activate the settings from there.
- You can also change your offsite marketing preferences at any time.
It automatically makes your product listings available for ad campaigns on third-party platforms. The rest is up to you, how efficiently you run the campaign by the rule book of Google Ads.
To be specific, you must abide by the Google Merchant Center rules for marketplaces. Individual sellers might need Redbubble to verify and claim the authenticity of the URL.
Can you use Google Ads to promote your listings via your own site?
Actually, you can! For most cases, Redbubble allows sellers to upload their creations on its marketplace and their sites.
Nevertheless, certain products within the Fan Art Partnership Program may be privy to restrictions. Check out the Fan Art guidelines on the site.
Do note that you cannot link your Redbubble shop directly with your website. You are entirely on your own at your website! It is much more convenient, though. Now, you don’t have to abide by the marketplace rules of Google Ads.
Over time, you will gain a loyal customer base. You can always redirect them manually to your Redbubble shop or your socials. Not only that, you can enlist your works on other marketplaces as well.
Do you have to pay a fee to Redbubble for using Google Ads?
You don’t pay any direct fee for enabling off-site ads. The only cost you incur for Google Ads promotion is the budget you fix in there.
Anyone with a Google account can use its ad platform. But, the setup can be confusing for newcomers. Besides, Google Ads will try to push the default smart campaigns setup. That said, it is probably not the best strategy.
- Smart campaigns don’t allow you to specify keywords
- It does not let you manage spending
- You cannot specify the type of campaign or where your ads will come up
The best approach is to opt for the Expert mode right where Google Ads asks you to specify the campaign goals. Even if you are not an expert at the platform, you can always find someone to help you.
What are the benefits of using Google Ads for Redbubble?
Going forward with the manual campaign setup, there are several benefits.
- You pay only when your ad performs
- It has a good conversion rate
- Choose between CPC (Cost Per Click), CPM (Cost per thousand impressions), and CPA (Cost per Acquisition)
- You can integrate with Google Analytics
- Choose any campaign format you prefer
- Pause the campaign anytime you want
- Specify your audience to ensure maximum outreach
Please note, Google Ads has an auction-based system to decide ad visibility. In smart campaigns, you do not specify the bid, and leave it entirely up to Google.
However, even then, there is no guarantee that it will show your products in response to relevant keywords. On the other hand, once you get a grip on manual campaigns, it is not so hard to be visible.
Which type of Google Ads is the best for Redbubble products?
Products enlisted on Redbubble (or on your site) are the best candidates for Shopping Ads. For the uninitiated, these are those that showcase product images, along with the landing page link.
These appear even above the search ads (text-based). Search ads are visible over and below organic listings when someone types a relevant keyword.
Search ads are also viable options. But, there, you will have to depend on texts only to get your message across. These two formats mainly capitalize on active user intent. Therefore, they present better chances for making sales.
Other key ad types such as video ads and the Google Display Network rely on passive intent. They may not be ideal for selling the type of products listed on Redbubble. Also, creating a good video ad is usually a costly process.
Finding Google Ads products on Redbubble
Here’s food for thought. The Redbubble system does not allow Google Ads integration. But, if you type ‘Google Ads’ in the search, the marketplace shows you several shops selling products on the Google Ads theme. You can buy t-shirts with catchy quotes, stickers, logos, and all that stuff.
Of course, this does not have anything to do with promoting your shop (unless you have products on this theme). Nevertheless, these are perfect to live the Google Ads lifestyle dream.
Hosting your artsy creations on Redbubble is a fantastic idea. It also lets you promote your shop’s URL on third-party platforms such as Google Ads. Simply enable ‘off-site marketing’ from the dashboard, and you are good to go.
Also, in most cases, you can host the same items simultaneously on Redbubble and your website. This is great because you can now use your website to set up a relevant Google Ads campaign.
Thank you for reading my article. For any help in Google ads management, you can always contact me through Contact page and I would be happy to help you 🙂