Today’s marketing landscape is putting up modern marketing tactics into perspective.
If you are still sticking to the traditional marketing plans then you are definitely lacking to benefit yourself of the opportunities that could shape your future business.
Despite the fact that Google advertising and Influencer marketing have a similar objective of getting a crowd of people to purchase an item or service, they are, indeed, totally different ideas.
Generally, advertising is the demonstration of spreading the word about a product or service for an enormous audience, while influencer marketing utilizes exploration of information to best align a service or a product to a particular audience and influence them to purchase.
What is Influencer Marketing?
Influencer Marketing is the type of marketing where influencers have the ability to influence the audience to purchase their particular services or products.
There are two types of influencer marketing:
- Social Media Marketing: Refers to the series of activities of acquiring traffic and consideration through social media platforms.
- Content Marketing: Refers to a sort of marketing that includes creating, publishing, and sharing online stuff like social media posts, blogs, and videos. It doesn’t totally elevate a brand to create interest in its items and services.
What are Google Ads?
Google Ads delivers a platform that can be successfully utilized for the promotion of your business and sell items or services in any Google ads Network.
The main types of Google ads Networks are:
Helping in raising awareness and increasing traffic to your site, Google ads can be your main marketing strategy to promote your brand and bring your ideal customers in the most effective way.
You can easily make changes to your Google ad campaigns according to your time needs, including your advertisement headlines, bid strategies, settings, etc.
The question about which one is better Google Ads or Influencer Marketing can really put you in a confusing situation. But here we are discussing both platforms so you can decide the specific one for your business.
Advantages of Influencer Marketing
Better with analytics
Influencer Marketing permits you to gauge key KPIs in both brand awareness and direct reaction.
Benchmarks like social reach, commitment, mentions, and traffic conversions are fundamental to see how your image has what it takes against the opposition.
Content creation is simpler with Influencer Marketing.
At the point when you collaborate with an influencer, it’s up to them to make the content.
When making an advertisement, everything is on the shoulders of the researchers to think of and execute all the content required for the promotion campaign.
Working with an influencer saves time and cash in such a manner. Since the influencer knows what their crowd reacts to, you are accessing their skill without investing long stretches of energy making a mission without any preparation.
Influencer Marketing isn’t dialing back any time soon
Why invest in an advertisement when you can spend that equivalent sum on a social influencer with someone of loyal fans?
What makes influencer marketing so convincing for brands is the affiliation that accompanies prominent marketing.
A promotion will in every case simply be an advertisement.
However, an influencer, since they are people, essentially brings a degree of dependability and importance that no advertisement spending plan can purchase.
Influencer Marketing is Authentic
Influencer campaigns are organic and authentic than those conventional ads you experience, why?
First and foremost, Influencers are apparent and have utilized the services or products that have been advertised.
They are viewed as good examples and pioneers.
Contributing your time, efforts, and cash to treating their crowd and associating with them is commendable as these influencers are more trusted and had turned into the most confided hotspots for the buyers.
Influencers assist you with your Brand image
Online media can direct people and drive traffic to your site.
It can make a much more grounded connection between you and your clients, supports your SEO, and could create media inclusion.
Influencers really support up your brand’s name and make a major buzz on different online media locales.
They will assist you with focusing on the right segment, develop your online media organization, share thoughts in regards to making your content, and lift your SEO.
It’s incredible. However basic
Influencer markets are amazing in their own way.
The content shared by influencers is incredible and genuine. They can acquire individuals’ trust and dependence, everything necessary.
Thoughts and opinions are shared through influencers’ advertisements and better relations are made even with purchasers that live miles away.
The advertising roots with any social platform are very impressive and are difficult to chop down.
With influencer marketing you can have a higher engagement rate
The rate of engagement with influencer marketing is quite high compared to other marketing strategies.
According to statistics, Nano influencers which have less than 15k followers, an average influencer engagement rate for them is 4%.
That means certain types of influencers can be a good fit for your business to get higher engagements at affordable prices.
Google Ads Pros
While paid advertisements like Google ads can’t exactly give the customized contact that influencer marketing does, they do offer organizations the capacity to discover and target audiences based on different measurements like socioeconomics, likes, and interests.
Google ads likewise offer tools that can assist with finding your target audiences based on their interests, demographics, locations which makes it a much better option to target your ideal customers.
Adaptability and versatility
A significant benefit of Google advertising campaigns is that they permit advertisers to redistribute reserves rapidly and scale their assets according to the need of the day.
This sort of adaptability is deficient in influencer marketing, where it takes a ton of time and thought endeavors to scale and allot assets between campaigns.
For example, if you want to spend $50 per day for 30 days, Google tries not to exceed that daily budget and keep the average to $50 rather than spending all $1500 in a matter of a few days.
Also, you can spend your daily budget evenly throughout the day rather than spending it all at the beginning of the day.
Better substance designs
Google Ads might give many content styles that a business can look over.
Brands can easily make texts, pictures, videos.
These advertisements can likewise incorporate clear call-to-action (CTA) phrases that can directly prompt a sale or conversion.
Organizations hold more authority over the sort and nature of the content made.
Scheduling your ads
In Google Ads, you can schedule your ads according to the time your business operates.
For example, if your business operates from 9 am to 5 pm, your ads can show only at those times.
This benefit can help you to save some money and at the same time, you will not receive any calls outside of business hours.
Great for Brand awareness
Google ads is great for brand awareness if you use the Display Network and YouTube.
As Google display advertising covers almost 90% of all the websites on the internet, spreading the word about your business becomes much easier with this option.
Additionally, the cost per click and impression is chipper compared to other Google ads Networks.
High Buyer intent
This quality of Google ads belongs to the Google Search Network.
As you can target high buyer intent keywords like “buy a bicycle”, “cheap bicycle shop near me”.
If your ad shows up on the SERP (Search engine results page) when a user is looking for a product or service and your business offers what that user is looking for, you have a very good chance of converting that user into a customer.
Availability of Remarketing strategy
This seems like a little bit advanced tactic of generating customers.
But it is worth mentioning because this is one of the few tactics that can generate the highest rate of conversion in the marketing field.
With Google ads, remarketing (i.e. retargeting previous visitors of your website) can be done with a few clicks of a button.
Disadvantages of influencer marketing
The executives of influencers
At the point when a business partners with an influencer for promoting purposes, there is a relationship that structures between the two.
All organizations need to sustain this relationship if they look for ideal outcomes.
The expert connection between an advertiser and an influencer possibly strengthens if the individual connection between them develops further.
Accordingly, organizations need to oversee influencers as close partners. Doing this can be particularly hard for huge brands that work with numerous influencers all the time.
Influencer marketing is a moderately new and beginning industry where results can be estimated depending on a wide variety of components.
When you are promoting your brand with influencers, you cannot track your results with charts, diagrams, numbers like with other platforms to know which direction your business is going.
You can just estimate whether your marketing action is profitable or bringing loss after you have gathered sizable data.
You don’t have a scheduling option with this type of marketing.
Your promotion will be there 24/7 and sit there until it gets old and stop receiving impressions.
Disadvantages of Google Ads
Bad for client experience
With influencer marketing campaigns, clients have followed influencers out of their freedom.
Thus, they are more inviting to promotions by a brand and don’t think that they are prominent.
Then again, all display ads are plainly named in that capacity and can spring up whenever to upset the client experience.
Thus, display ads are by and large disliked by internet users, and the utilization of advertisement blockers has consistently been on a rise.
Learning phase might be required
Some features of Google ads requires to have a certain number of clicks, impressions to be able to improve itself and optimize campaigns over time.
For example, some smart bidding strategies require you to have at least 30 conversions to start seeing improvements in your performance.
Influencers Marketing isn’t about celebrity support and paid gambling.
It is about the credibility of the influencers, uniqueness, and the authentic connection between the influencers, the brand, and the crowd/clients.
Google ads on the other hand enables you to reach your ideal customers in the most effective way by showing your ads in every possible method on the internet.
Whichever way you choose, both are great strategies of marketing in the modern world with their unique benefits.
Which strategy do you want to implement in your marketing campaign?
Let me know in the comments section below…
Need help with your Google ads management? Reach me out…