Can I manage Google Ads myself? [2024]

Laptop with Google Ads interface in office environment, coffee nearbyAre you curious if you can manage Google Ads by yourself? You’re not alone, as many business owners often grapple with this question. With Google AdWords being the largest pay-per-click advertising program globally, understanding its ropes is essential for your online success.

This article will guide you through the pros and cons of managing Google Ads independently, offer tips on doing so effectively, and compare it to hiring a professional. Keep reading to unlock crucial insights that can transform your digital marketing strategy!

Key Takeaways

  • Managing Google Ads yourself can provide increased familiarity with your business and cost savings, but it requires a significant time commitment and carries the risk of making mistakes.
  • Hiring a professional to manage Google Ads brings expertise and experience, saving you time and potentially improving your return on investment.
  • Tips for managing Google Ads yourself include utilizing research and data, conducting tests to optimize your campaigns, and regularly analyzing data to make informed decisions.

Understanding Google Ads

A laptop displaying Google Ads with a world map background.Google Ads, formerly known as Google AdWords, is an online advertising platform developed by the tech giant Google. As the largest pay per click advertising program in the world, it allows businesses to create ads that appear on Google’s search engine and other Google properties.

In essence, advertisers bid on specific keywords relevant to their businesses for their clickable ads to show up in Google’s search results. Each time a user clicks on an ad leading them to your website or calls your business directly from a mobile site visit – you get charged; hence the term pay per click (PPC).

This flexible platform enables you to choose where your ads will appear, set budgets and measure impact with ease. Furthermore, you can review various metrics about how many people see your ad (impressions), how many clicked on it (clicks) and even whether those users took action once they reached your site (conversions).

It’s all part of digital marketing strategy aiming at maximizing traffic and conversions which ultimately lead to increased revenue for businesses. So understanding how this powerful tool works is vital if opting for DIY approach or even when hiring someone else to manage AdWords campaign ensuring maximum return on investment.

The Pros and Cons of Managing Google Ads Yourself

A laptop displaying Google Ad campaign metrics amidst advertising materials and charts.Managing Google Ads yourself has both benefits and drawbacks.

Increased familiarity with your business

Taking the reins of your Google Ads campaign gives you an intimate understanding of how pay-per-click advertising operates within the context of your unique business model. This hands-on experience allows for a more profound knowledge of targeted paid traffic and helps to identify what works best for your specific niche.

As you manage Google AdWords yourself, you gain insights into customer behavior, preferences, and their interaction with your ads. You can accurately track data from AdWords like impressions and clicks, giving valuable feedback on how customers perceive your business.

In this DIY approach to Google Ads, both cost savings and increased familiarity further contribute towards maximising traffic conversion and revenue in competitive industries.

Cost savings

Choosing to manage Google Ads yourself can result in significant cost savings, making it a popular choice for businesses with smaller advertising budgets. Bypassing an agency eliminates the need for extraneous fees and commissions often associated with hiring external help.

It’s important to note that these financial benefits come with their own set of trade-offs, such as the time invested in mastering Google AdWords platform and keeping up-to-date with its ever-evolving features.

In essence, adopting a DIY approach helps retain full control over your ad spend while minimizing costs associated with outsourcing or hiring experts.

Time commitment

Managing Google Ads yourself requires a significant time commitment. It involves tasks such as setting up the ad campaign, conducting keyword research, creating ad copy, monitoring performance metrics, and making necessary adjustments.

According to a study by WordStream, small businesses spend an average of 1-2 hours per week managing their AdWords accounts. This can be challenging for business owners who already have numerous responsibilities to attend to.

On the other hand, hiring someone to manage AdWords can free up valuable time that can be focused on core business activities.

Risk of mistakes

Managing Google Ads yourself carries the risk of making costly mistakes. Without proper expertise, it is easy to set up campaigns incorrectly or target the wrong audience, leading to wasted ad spend and poor results.

In fact, 76% of AdWords campaigns fail in their first year due to mistakes made by inexperienced advertisers. This can include targeting irrelevant keywords, setting inappropriate bids, or poorly optimizing landing pages.

These mistakes can result in low click-through rates, low quality scores, and a lower return on investment (ROI). It is crucial to have a deep understanding of Google Ads and stay updated with the latest strategies and best practices to avoid these pitfalls.

Hiring a Professional: Pros and Cons

Professional photographer working in a studio with camera equipment and props.Hiring a professional to manage your Google Ads campaign can bring expertise and experience, saving you time and potentially improving your return on investment.

Expertise and experience

Hiring a professional to manage your Google Ads brings expertise and experience to the table. These experts are well-versed in the intricacies of PPC advertising, from keyword research and campaign setup to bid management and ad optimization.

They have extensive knowledge of industry best practices, allowing them to develop effective strategies that drive targeted paid traffic to your website. With their experience, they can identify trends and insights that may not be apparent to someone managing Google Ads themselves.

Their expertise can make a significant difference in the success of an advertising campaign, ensuring optimal performance and a positive return on investment.


Managing Google Ads yourself can be a time-consuming task. From keyword research and campaign set-up to monitoring and optimization, there are multiple tasks that need regular attention.

By hiring a professional to manage your ads, you can save valuable time that can be better spent on other important aspects of your business. According to studies, businesses who outsource their Google Ads management save an average of 3-8 hours per week, allowing them to focus on core operations and strategic decision-making.

Whether it’s optimizing ad campaigns or analyzing data for better performance, leaving the management in the hands of experts can help you save time and achieve better results in your advertising efforts.


Managing Google Ads yourself can be a cost-effective option, especially if you have a limited budget. By handling the campaign independently, you eliminate the need to pay for agency fees or hiring a professional.

This allows you to allocate more of your advertising budget towards actual ad spend, potentially maximizing your return on investment. However, it’s important to consider that managing Google Ads requires time and effort, as well as staying up-to-date with the latest strategies and trends.

So while cost savings are possible with a DIY approach, it’s necessary to balance this with the potential risk of mistakes and the time commitment involved.

Tips for Managing Google Ads Yourself

Photograph of a laptop displaying a Google Ads dashboard.Utilize research and data to optimize your ad campaigns, ensuring you are targeting the right keywords and demographics. Conduct tests to find out what works best for your business and regularly analyze the data to make necessary adjustments.

Utilizing research and data

To effectively manage Google Ads yourself, it is crucial to utilize research and data. This involves conducting thorough keyword research to identify the most relevant and high-performing keywords for your campaign.

By analyzing search volume, competition levels, and user intent, you can optimize your ad targeting and maximize traffic potential. Additionally, regular data analysis should be conducted to monitor the performance of your ads.

Tracking metrics such as click-through rates, conversions, and revenue will provide valuable insights into the success of your campaign and allow for adjustments to improve its efficiency.

Conducting tests

Conducting tests is a crucial aspect of managing Google Ads yourself. By running different variations of ads, keywords, and landing pages, you can gather valuable data on what works best for your target audience.

A/B testing allows you to compare the performance of different elements and make data-driven decisions to optimize your campaign. With access to Google Analytics account and tracking tools, you can track metrics such as click-through rates, conversions, and interaction rates to determine which strategies are yielding the best results.

Regularly analyzing this data will help you refine your approach and improve the effectiveness of your ad campaign over time.

Regular data analysis

Regular data analysis is a crucial aspect of effectively managing Google Ads yourself. By analyzing the data generated from your campaign, you can gain valuable insights into its performance and make informed decisions to optimize your advertising strategy.

You can track metrics such as click-through rates, impressions, conversions, and cost per click to evaluate the effectiveness of your ads and identify areas for improvement. This data allows you to refine your targeting, adjust bids, or tweak ad copy to maximize results and ensure that you are getting the most out of your ad spend.

Regular data analysis enables you to stay on top of trends and patterns in user behavior, helping you adapt your campaigns in real-time for optimal performance.


In conclusion, while it is possible to manage Google Ads yourself, there are pros and cons to consider. If you have a small budget and want to increase your familiarity with the platform, managing it yourself can be a good option.

However, hiring a professional brings expertise and saves time. Ultimately, the decision should be based on your resources and goals for your advertising campaign.


1. Can I manage Google Ads on my own without any prior experience?

While it is possible to manage Google Ads yourself, it is recommended to have some level of experience or knowledge in digital advertising and the platform itself to maximize results and avoid costly mistakes.

2. Is managing Google Ads a time-consuming task?

Managing Google Ads can be time-consuming, especially when it comes to optimizing campaigns, analyzing data, and staying up-to-date with industry trends. It requires continuous monitoring and adjustments to ensure optimal performance.

3. What are the benefits of hiring a professional for managing Google Ads?

Hiring a professional for managing your Google Ads can bring several benefits such as expertise in campaign optimization, keyword research, ad copywriting, budget management, and tracking ROI. They can help save time and money by implementing effective strategies tailored to your business goals.

4. Are there any risks involved in self-managing Google Ads?

Self-managing Google Ads without proper knowledge or experience may result in wasted ad spend due to inefficient targeting or ineffective ad copies. It may also lead to missed opportunities for reaching potential customers if the campaigns are not optimized correctly. Additionally, not keeping up with constant changes in the platform’s features could negatively impact campaign performance.

Share it