Staying up to date with ad policies and navigating them to get results can be an extreme sport. Still, the aim is to win and to keep our eyes on the prize: Your ideal traffic.
Speaking of your ideal traffic, they could be located anywhere in the world, with different cultures, languages, laws, and currencies. Trying to sell your product to a market with a different culture, language, and legal tender means that you have to blend in with them.
However, what does the Google system think about that? Your winning is equivalent to them winning. But for some reason, there are some languages and currencies that are not allowed or supported based on their policies.
You need to know these languages so that you can effectively tailor them to reach your audience and make the most from Google Ads.
In this article, we will discuss these language and currency settings and how to get the best results from them.
Google Ads Languages and Currencies: A quick Overview
Having to deal with these policies may be stressful. However, let us look at the bright side of the different languages and currencies on Google ads.
This means that for the supported languages, you can reach all the people who speak that language regardless of wherever they are in the world.
Of the 259 unique visitors who are searching for answers on Google, some are searching in different languages. This means that your ad is not reaching all the people who may be needing you.
Different languages and currencies on Google ads will help you to target different audiences in different languages while hitting your advertising goals.
That is on the positive side. On the not-so-positive side, Google announced in August 2020 that websites, pages, and ads that are in unsupported languages will be disabled from being monetized. The effect that this may have is that a wide range of audiences who speak and search in unsupported languages may be cut off from business on Google.
You as a digital marketer and entrepreneur, however, must know these policies and which general languages that you can target within the policies. This will help you to focus on the target and win regardless of these policies.
The Supported Currencies in Google Ads (Listed)
Here is the list of the supported local currencies and their corresponding countries on the Google ads platform.
|French Southern Territories||Euro|
|Hong Kong||Hong Kong Dollar|
|New Zealand||New Zealand Dollar|
|St Pierre & Miquelon||Euro|
|United States||United States Dollar|
|United Kingdom||British Pound|
Note that the default currency for your ad account is set when you first create the account. To use a different currency, you may have to create a different ad account with another default currency.
Another option for you is to use Google shopping campaigns and free listings to run ads targeting other countries with different currencies.
The Supported Languages in Google Ads (Listed)
Google ads supports 45 languages. Some are supported for just the ads account interface, others are supported for just ad language targeting, and some are supported for both purposes.
Here is a list of the languages supported in Google ads and which of the purposes that you can use them for.
|Language||Google Ads interface||Ads Language Targeting|
|Chinese (China, Hong Kong, and Taiwan)||Yes||Yes|
|English (Australia, United Kingdom, and United States)||Yes||Yes|
|Portuguese (Brazil and Portugal)||Yes||Yes|
|Spanish (Latin American and European)||Yes||Yes|
Using Different Currencies on Google Ads without Multiple Accounts
The answer is Google Shopping Campaigns.
In cases where you want to target Google users who search in a different language from your default language on Google, this method can help.
Creating shopping campaigns and free listings in supported languages of countries other than your home country can involve three different scenarios. They are:
Show your Ad in the Country of Sale’s Currency and in the Local Language of that Country
This scenario involves you fully localizing your ad to target the specific language, currency, price range, and tax of the country that you want to sell to. This can help you to narrow down on your ideal client avatar since the geographical location can also influence the specificity of both the problems and your solution.
In this scenario, what is important for you to do is to translate your entire ad and all the ad elements including landing pages, ad copy, and payment options to that particular language. The pricing of the products and the payment checkout should be in the currency of the targeted country.
After all these, you only need to upload the elements of your ad and submit the shipping details for the country of sale. Then you are good to set up a shopping campaign for this ad.
As soon as your ad is running, Google will only show it to searchers in the country of sale, your ad will appear in that language, and you will receive the currency in that country as payment for your product or service.
Show your Ad in the Country of Sale’s Currency and a Supported Language
The local language of a whole country can be quite general. And while most of the users in that country may speak and use the local language, many others will use multiple languages or may prefer to search in other diverse languages.
To reach these users, you can set up your ad in any other language that is supported by the Google ads merchant center. Using this scenario, you can also set up the same ad to target different users in different countries but who speak the same supported language that you are targeting.
Here, you only need to pick out the countries that you know will have the best and most likely audience for your product, website, and your ad. You can then add all the desired countries where you want your ad to be shown and in the currencies for that country.
After submitting all cost and shipping information, you only need to set up your shopping campaign and watch your results and foreign customers flow into your business.
Show your Ad in a Local or Supported language but not in the Currency of the Country of sale
This can come up when you do not want to convert the price of your product to suit the currency of your country of sale. To do this, you can always use the currency conversion feature on Google. How do you do this?
This scenario will only require you to create your ad and website in the supported or local language of the country of sale. In your ad, you will add your product prices in your chosen or desired currency.
After following the price and tax requirements of the country of your preferred currency, you submit the shipping information for the country of the sale in your currency. All actions on this ad should be done with your preferred currency.
You can then set up your shopping campaign and Goggle shows your ad in the local or supported language for the country. The prices are also shown in the currency that you picked along with the country of sale’s currency equivalent of your price. This means that both the price in your currency and the price in the currency of the country of sale are shown after automatic conversion by Google.
You can either let Google languages and currency policies put you flat on your back or raise you to more success in Google advertising.
With the features outlined in this article, you can increase your reach with lower bids on keywords by creating ads that target other countries and languages. You can also get paid in other currencies. This can help you to move your business to the farthest parts of the world while learning how to serve your customers better.
The one thing to note is that Google does not translate your ads, keywords, or landing page. Therefore, you have to translate your ads before running your campaign. It is as easy as it gets!
If you need any help with Google ads management, you can reach out through the Contact page.